before
after
Kevin T.
35Construction
Coached by Dillon
1:1 online coaching, built by Dillon Phaneuf
You already know what to do. We make sure you do it.
For people who have lost it before and watched it come back.
Real clients. Sixty seconds each.
All stories[Construction]
Kevin T.
The five-year loop, broken
[Mom of three]
Sydney A.
No longer last on her own list
[Shift worker]
Logan K.
The father who chose
[Nurse]
Nicole
A life she doesn't need a break from
[Teacher]
Brittany A.
The physiology door
[CEO]
[Name]
Everything else worked but this
[Competitor]
[Name]
From the stage to the rest of life
16 years
of coaching by Dillon
1,500+
clients
$750,000
invested in his own education
Information is free.Transformation isn't.
You can get a workout from any trainer and a meal plan from an AI in thirty seconds. That was never the hard part.
The hard part is the Monday restart, the habits that come back under stress, and the voice that says this time won't be different.
You're not failing. You're looping.
Start on Monday. Hold it for six weeks. Something happens — a trip, a bad stretch, a week where everything else comes first. Start again in January.
Add up what the last five years of that have cost. Every program, every app, every membership. And underneath it: the energy, the sleep, the way you feel walking into a room.
The loop was never free. You've been paying it in instalments small enough to ignore.
Real people. Real results.
Shared with their permission. Individual results vary.
Find someone like you
Individual results vary.
See every story →How we break it
Three things change, and we work out which one is breaking for you before anything is built.
Behaviour
We coach your worst day, not your best one.
The plan is built for the week you actually have.
How we change behaviourIdentity
From trying to lose weight to someone who trains.
Results built on willpower fade. Results built into who you are stay.
How identity changesConsistency
Built so success is easier than failure.
Someone reads your week, every week, and changes the plan before a slip becomes a restart.
How consistency is builtWhat it feels like
Four moments from the first year.
Day one
Everything in one place, and you know exactly what today looks like.
Week one
One thing you keep regardless of mood. The first vote for who you're becoming.
Day seven
Your first check-in — read by your coach, every word, answered against your actual week.
Month twelve
No Monday restart. That was the goal all along.
Is The Rebuild right for you?
It is, if
- You've lost it before and watched it come back
- You're done collecting information
- You're carrying someone or something that depends on you
- You're willing to look at behaviour and identity, not just food
- You can give it six months
It isn't, if
- You want a quick fix by a date
- You want another plan to white-knuckle for ten weeks
- You want the conversation to stay on food and training
- You're still shopping on price and features
The Rebuild Room
You are not the only one
A live call at least once a month, built from what the room actually needs that month — because your coach has just read every check-in on the roster. Recorded, so you never miss one.
"[Member quote about the room, not about their results.]"[First name, initial]
"[Member quote about hearing their own pattern in someone else's mouth.]"[First name, initial]
"[Member quote about the live call that changed something.]"[First name, initial]
before
after
Dillon, before and after · 297 to 142 lb · A loss of 155 lb · Results vary.
Dillon Phaneuf, Founder and Head Coach
He has been exactly where you are
Obese his whole childhood, and told by the adults around him that it was simply how he was made. At nineteen he fell through a roof onto concrete, broke his back and both heels, and was told he would likely limp for life. At twenty he was pre-diabetic and facing insulin.
That was the decision. 297 pounds down to 142, and a life rebuilt from the floor up. Results vary.
Everything since has gone into working out how to do it for other people: more than $750,000 of his own money on learning from the best in the world, and sixteen years testing it on real lives. He hasn't read about this. He has lived it, and then spent sixteen years and 1,500+ clients learning how to take someone else through it.
He still trains every coach on it himself.
[Reviews]
Google rating, once collected
[As heard on]
Guest appearances
[Press]
Coverage
Not ready to apply? Start listening.
70 episodes of Dillon on habits, identity and making it stick. Free, and the easiest way to hear how he coaches before you ever book a call.
Listen to the podcastJoin the waitlist, and get The Weekly Rebuild
The Weekly Rebuild
One email a week from Dillon. Some weeks it's about the win. Some weeks it's about the loss. Waitlist members get first access when enrolment reopens.
Make it stick.
Dillon built the method and trains every coach on it himself, so there's a hard ceiling on how many people we take. Enrolment is paused, so apply and join the waitlist, and you'll be first to a Fit Call when we reopen.
Dillon built the method and trains every coach on it himself, so there's a hard ceiling on how many people we take. Apply, and we'll find out on a thirty-minute Fit Call whether this is right, both ways.