Built by people who needed it
Our mission is to help one million people get stronger, lose weight and build mental resilience.
Dillon, with his mom · 297 to 142 lb · A loss of 155 lb · Results vary.
Dillon Phaneuf, Founder and Head Coach
He was told that was simply how he was made
Dillon was obese his whole childhood, in a small town where the adults around him said that was just how he was built. At nineteen he walked up a roof for work and fell forty-five feet through it onto concrete — a broken back, both heels, months before he could walk properly again.
Then came the blood work. Cholesterol and blood pressure medicated at twenty. Pre-diabetic, with insulin next. That was the day he decided the story he had been told about himself was a lie.
He went from 297 pounds to 142, and lost 155 pounds in the process. And the first time he stepped on a bodybuilding stage, in the best shape of his life, he came dead last. He will tell you that is the most useful thing that ever happened to him, because it taught him the finish line cures nothing.
Sixteen years and 1,500+ clients later, that is still the work: not the weight, but the person underneath it.
Randy Vanberg, CEO
“I was the customer who had tried everything”
[Randy's story, in his words: the customer who had tried everything, and why he built the company he wished had existed.]
[The why: doing this as a calling after building and exiting several businesses.]
Imagine giving a healthy body and mind to a million people, and another twenty years with their families.
What you can expect from us
Dillon's answer to what a client should understand before they ever speak to him.
“I am not selling you a body. I will tell you the truth about where you are, with enough care that you can hear it.”
We don't affirm people into staying where they are. If you want to be told your situation is different and none of it is your fault, we are the wrong coaches. If you want someone who has been where you're standing and knows the way out, we're the right ones.
What we stand for
- 1Be honest with customers.
- 2Always do what's right for the customer.
- 3Make it easy for customers to be successful.
- 4Treat our team well.
- 5Share some of our profits with the community.
- 6Promote from within when we can.
- 7Treat everyone with respect.
- 8Listen to every idea, no matter where it comes from.
- 9Have fun.
“Your own life deserves the same commitment you've spent years giving to everything and everyone else.”
Dillon Phaneuf, Founder and Head Coach